The Financial Coach

MANAGING PEOPLE AND THEIR EMOTIONS AROUND MONEY

1 Life direct – misleading advertising & so expensive!

Just saw the 1Lifedirect TV advert again this evening and it really gets my goat – their advert is so incrediblymisleading. It should come with a huge health warning similar to that on cigarette packets. They were offering a 44 year old male R1million life cover for just under R500 (if i remember correctly) and …

0 Mar 18, 2010
Financial Education[…]
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Sometimes cutting out the middleman just leaves a gaping hole!

I recently received a marketing offer from 1lifedirect to take out some life cover directly through them, thereby cutting out the paperwork, expensive medicals, the broker and therefore the commission. All of this, they promised, would save me up to 22% on the premiums. Having seen their rather funny TV adverts and being the curious …

0 Jul 27, 2009
Financial Education[…]
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