Financial Education

We have been helping people to manage their emotions around money for more than 20 years. This site is where we get to fight for the “little guy”. We passionately write about things that really upset and frustrate us about the Financial Services industry, because we want it to be better. We want it to offer better service, better value, better product, and a better experience for the end-user, which is you – our client!

Hardly a day goes by when we are not bombarded by product providers pushing their latest, fanciest and/or cleverest product our way. It’s time that we stopped and answered the question – would we use it? If it’s not good enough for us to use then it’s not good enough for our clients to use either.