ENT specialists will tell anyone who listens that the only thing that you should ever stick into your ear is your elbow (it’s impossible, just as it is impossible to lick your elbow). And yet a quick trip down the supermarket aisle or peak into just about any bathroom cabinet will show that there is a massive market for ear-buds! Doctors tell us not to use them and yet we still do. We do things that are bad for us, even when we know that they are bad for us.
This got me thinking about share trading – there seems to be no end to the courses and platforms on offer and while the research shows that people don’t make money from share-trading, we still believe that we know better and that we can beat the markets. Perhaps online share-trading platforms are the ear-buds of the financial markets?